 Link
popularity
This ranking
method used by most most search
engines to measure the overall popularity
(and thus importance) of a website. The
basic theory is: "the more websites
that link to your website, the more of
an authority you must be, and hence better
rankings in the engines." The
goal of a quality linking campaign is
to get links to your website through
mutual relationships with other webmasters,
blogs, articles, forums and more. Keep
reading to find out how we do it.
About our
Linking Methods
Link Quality - Many Link
Building operations claim they will provide
large numbers of links to your site for
very low prices. You can guarantee
that these type of claims are veiled in
deception. They will get you your
links yes; however they will use easy "black
hat" techniques such as 'free for
all' link sites and 'link farming,' which
is the process of linking to totally irrelevant
sites purely for boosting the link popularity
score. Linking to sites such as these,
while easy, will eventually lead to search
engine penalties and lower rankings than
had you not linked at at.
A quality link in our eyes must conform
to the following standards. The
linking page must have be a ranked cached
page in Google's index. It must not
contain too many other outbound links. The
website on which it resides must be topic
related to your own website's focus. Links
that do not conform to these standards
will have absolutely no impact on rankings
and can even be detrimental.
Manual Linking - A strong
link building campaign is hard work and
time consuming. That's why you need professionals
to selectively pick the best links for
your site so that your time can better
be spent promoting your product or service
to your visitors.
At Blue Gel Media, we
are aware that there are no short cuts
to quality links. Natural
quality linking takes a great deal of time
and effort and must be done manually. There
are no automated solutions which will do
the job right. Thus, when you hire Blue
Gel Media to run your linking campaign
you will get links based on our motto of "quality
is better than quantity".
Our
Linking Proceedure
Our link building procedure is based
on a nine point methodology which we
believe to be the best in the business.
| Step
1 |
We
will create a resources directory
to your website using your own design
templates: Categorize the directory
into relevant linked groups: i.e.
realtors, travel and tourism, technology
companies. |
| Step
2 |
Make sure
your directory is accessible from
your site map and/or home page. |
| Step
3 |
Establish
a list of related but non-competing,
quality content web sites with a
high Google Page Rank. We also use
engines such as Yahoo, MSN and Ask
to help in this process.
|
| Step
4 |
Review each
of these web sites one at a time. During
this process we look for "Black
hat" techniques being used by
a website, determine the quality
of content of the site and make sure
that their directory is following
proper linking rules to avoid "Bad
Neighborhoods".
|
| Step
5 |
Next we will
contact the webmaster of each website
selected. We will contact
him/her by email with a clearly written
letter complimenting their site,
explaining the benefits of an exchange
and inviting them to reciprocate
with an inbound link to your site. |
| Step
6 |
We look for
vertical engines and directories
within the client's site theme. |
| Step
7 |
Submission
to relevant topic related directories
and minor engines is next . On occasion,
some of these directories require
a linking fee, which we will advise
whether or not to participate. |
| Step
8 |
Research linking
opportunities within discussion lists,
newsgroup, etc which relate to client's
site. |
| Step
9 |
We will keep
you (the client) up to date and informed
with regular bi-weekly reports on
the progress of your campaign. |
|
